Newrank

Marketing, communications and digital commerce · Shanghai, Shanghai

About Newrank

Newrank, operated by Shanghai Newrank Information Technology, is one of China's earliest and most authoritative new media data and content marketing platforms, based in Shanghai. It built its name with rankings and analytics for WeChat official accounts and expanded into a multi-platform data business covering Weibo, Douyin, Xiaohongshu and other Chinese social networks.

Its services combine real-time content monitoring, account rankings and analytics, a data-driven advertising and KOL placement platform, media marketing services, copyright trading and advertising consultancy for brands and media owners. The company also publishes industry reports and rankings that have become a reference for China's content and marketing sector.

Newrank targets brands, agencies, media companies and creators that plan, buy and measure social media marketing in China. This listing identifies its official website as the entry point to its data tools, influencer marketing services and content industry research.

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