Hongen Education

Hongen Education, the education brand of the iHuman group, is a Beijing educational technology company specialising in children's learning through interactive apps. Its courses combine original animation, games and guided practice so that children learn through play, an approach summed up in its philosophy that children learn well because they love learning, which has made it one of China's best-known digital early-education brands.

Its catalogue covers the key subjects of the preschool and primary years: Hongen Literacy for Chinese character recognition, Hongen English, Hongen Math for mathematical thinking and Hongen Programming for a first step into coding, together with reading and other content. The verified official site is its intelligent programming portal, which sets out its method —animation to spark interest, interactive learning combining software and hardware, and step-by-step progression— and publishes its certified teaching staff.

Hongen complements its apps with its own learning devices and at-home content aimed at families with preschool and primary-school children. Its subscription model and in-house educational animation production place it among China's leading providers of online early childhood education.