About Florasis
Florasis, known in Chinese as Hua Xizi, is a Chinese cosmetics brand born in Hangzhou, Zhejiang province, in 2017, within the Yige beauty group. Its proposition, summed up in the idea of oriental makeup with flowers, blends ingredients from the Chinese herbal tradition — floral essences and plant extracts — with modern formulation, and it has become the international reference for makeup inspired by Chinese aesthetics.
Its catalogue spans relief carved lipsticks, pressed and loose powders, foundations and concealers, eyeshadows, blushers and sun care and skincare lines such as its lotus collection, presented in packaging that reproduces motifs from traditional craftsmanship, porcelain and classical gardens. Each launch works as a collectible design piece, a trait that sets the brand apart in the accessible premium segment.
Florasis sells in China through the major e-commerce platforms and through its own stores and department store counters, and it is expanding internationally with a presence in duty free and department stores across Asia and Europe. Its official English language website presents the collections, the best sellers and the global store, and is the reference channel for distributors and partners outside China.
Its catalogue spans relief carved lipsticks, pressed and loose powders, foundations and concealers, eyeshadows, blushers and sun care and skincare lines such as its lotus collection, presented in packaging that reproduces motifs from traditional craftsmanship, porcelain and classical gardens. Each launch works as a collectible design piece, a trait that sets the brand apart in the accessible premium segment.
Florasis sells in China through the major e-commerce platforms and through its own stores and department store counters, and it is expanding internationally with a presence in duty free and department stores across Asia and Europe. Its official English language website presents the collections, the best sellers and the global store, and is the reference channel for distributors and partners outside China.