About Feidachu
Feidachu, known internationally as Chef Fei, is a Chinese Hunan-cuisine chain built around a single star dish: stir-fried pork with chili peppers (lajiao chaorou). Its official website, in Chinese and loaded directly in this pass, presents the brand, its news and its presence in top-tier shopping centres across multiple cities.
The chain's model is distinctive: all stores are directly operated, with no franchising and no delivery, and chefs stir-fry every dish to order to preserve the wok aroma. Founder Fei Lianghui comes from a family of cooks from Hengyang, and the brand — formalised in 2016 on a trajectory begun in 2003 — has passed 200 directly operated stores in China's major cities according to trade press.
Feidachu has turned a Hunan home-style recipe into a national restaurant phenomenon: its signature dish has topped Changsha must-eat lists on review platforms for years, and the chain is now one of the country's most recognisable Xiang cuisine brands.
The chain's model is distinctive: all stores are directly operated, with no franchising and no delivery, and chefs stir-fry every dish to order to preserve the wok aroma. Founder Fei Lianghui comes from a family of cooks from Hengyang, and the brand — formalised in 2016 on a trajectory begun in 2003 — has passed 200 directly operated stores in China's major cities according to trade press.
Feidachu has turned a Hunan home-style recipe into a national restaurant phenomenon: its signature dish has topped Changsha must-eat lists on review platforms for years, and the chain is now one of the country's most recognisable Xiang cuisine brands.