About EP Yaying
EP Yaying is a Chinese women's luxury brand created in 1988 in Jiaxing, in the Jiangnan region, which has grown from a small family garment workshop into a modern fashion group. Its proposition blends oriental aesthetics with contemporary design: refined silhouettes, embroidery and noble fabrics such as mulberry silk, wool and cashmere, aimed at a sophisticated, confident woman.
The group covers more than 210 cities in China and has begun its international expansion with stores in Kuala Lumpur and at the American Dream mall in New Jersey. Beyond its ready-to-wear, footwear and accessories collections, it runs a fashion and arts centre promoting dialogue between Chinese cultural heritage and contemporary creation.
With more than three decades of history, EP Yaying presents itself to international distributors and partners as one of the longest-standing Chinese-born womenswear houses, with its own design, production and retail structure and a declared strategy of steady, long-term growth beyond China.
The group covers more than 210 cities in China and has begun its international expansion with stores in Kuala Lumpur and at the American Dream mall in New Jersey. Beyond its ready-to-wear, footwear and accessories collections, it runs a fashion and arts centre promoting dialogue between Chinese cultural heritage and contemporary creation.
With more than three decades of history, EP Yaying presents itself to international distributors and partners as one of the longest-standing Chinese-born womenswear houses, with its own design, production and retail structure and a declared strategy of steady, long-term growth beyond China.