About Ochirly
Ochirly is a Chinese womenswear brand founded in 1999 in Guangzhou, within the Trendy International group, with its own brand identity and online store.
Ochirly designs and sells clothing, footwear and accessories for young women, with seasonal collections that reinterpret European trends in dresses, knitwear, coats and casual lines. Its offer relies on frequent drops, polished campaign imagery and a range that runs from office wear to leisure, designed to refresh the wardrobe while keeping a recognisable chic touch.
The brand maintains a store network in shopping centres across China and online sales through its official site and the country's major platforms. From Guangzhou it coordinates design, marketing and distribution, and its trajectory since 1999 has made it one of the longest-lived Chinese womenswear labels in the mid-priced contemporary fashion segment.
Ochirly designs and sells clothing, footwear and accessories for young women, with seasonal collections that reinterpret European trends in dresses, knitwear, coats and casual lines. Its offer relies on frequent drops, polished campaign imagery and a range that runs from office wear to leisure, designed to refresh the wardrobe while keeping a recognisable chic touch.
The brand maintains a store network in shopping centres across China and online sales through its official site and the country's major platforms. From Guangzhou it coordinates design, marketing and distribution, and its trajectory since 1999 has made it one of the longest-lived Chinese womenswear labels in the mid-priced contemporary fashion segment.