About Baleno
Baleno is a casual clothing brand within the Hong Kong textile group Texwinca, which acquired it in 1996 and developed it as one of its main affordable fashion labels. Originally registered in 1981, the brand expanded across Hong Kong and mainland China with mid-sized stores focused on everyday basic garments.
Baleno's assortment includes T-shirts, polo shirts, shirts, jeans, trousers, light jackets and seasonal clothing for men and women, with complementary lines of underwear and accessories. Its strategy relies on value for money, frequent product rotation and a mixed model of own stores and franchises that allowed it to reach numerous first, second and third tier Chinese cities.
Texwinca, a group listed on the Hong Kong Stock Exchange with major textile manufacturing and dyeing operations, uses Baleno as the spearhead of its retail division alongside other labels. Baleno's official online store in Hong Kong sells the current collections and maintains the brand's digital presence in its home market.
Baleno's assortment includes T-shirts, polo shirts, shirts, jeans, trousers, light jackets and seasonal clothing for men and women, with complementary lines of underwear and accessories. Its strategy relies on value for money, frequent product rotation and a mixed model of own stores and franchises that allowed it to reach numerous first, second and third tier Chinese cities.
Texwinca, a group listed on the Hong Kong Stock Exchange with major textile manufacturing and dyeing operations, uses Baleno as the spearhead of its retail division alongside other labels. Baleno's official online store in Hong Kong sells the current collections and maintains the brand's digital presence in its home market.