Shenzhen Zocai E-commerce Co., Ltd.

Jewellery and precious metal goods · Shenzhen, Guangdong

About Shenzhen Zocai E-commerce Co., Ltd.

Zocai is a Shenzhen diamond jewellery brand born in e-commerce, operated by Shenzhen Zocai E-commerce Co., Ltd. and founded in 2004 as one of China's first internet-first diamond brands. Its proposition combines online sales with a network of over one hundred experience stores in major Chinese cities.

Its speciality is diamond: custom loose diamonds from 0.30 to 5 carats, engagement and wedding rings, necklaces, earrings and bracelets in platinum, gold and karat gold, as well as coloured gemstones. Every piece comes with certificates from authorised gemological laboratories such as GIA and IGI, and on certified loose diamonds the certificate number is laser-engraved on the girdle so customers can verify authenticity.

Zocai has built much of its notoriety by collaborating with hit Chinese television and film productions, and it runs a quality-control system with multi-layer inspection, thirty-day hassle-free returns and customisation services. It is an example of the Chinese direct-to-consumer jewellery model backed by physical experience stores.

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