Zhengxin Chicken Steak
Restaurants and food services · Shanghai, Shanghai
About Zhengxin Chicken Steak
Zhengxin Chicken Steak is the flagship brand of Shanghai Zhengxin Food Group Co., Ltd., a snack food group whose origins go back to 1995 in Wenzhou and whose first Zhengxin store opened in 2000. The brand became one of China's household fast food names, recognised by Guinness World Records as the largest stall and kiosk fried chicken chain with more than eleven thousand stores.
Its menu centres on Taiwanese-style crispy chicken steak, fried skewers, fried chicken, burgers and milk tea and fruit drinks, sold through small franchised outlets in streets, shopping areas and transport hubs. The group integrates product development, food processing, logistics and franchised retail, with production bases and distribution centres supplying its national store network.
Zhengxin targets mass-market consumers and small business owners interested in its franchise model across China's cities and counties. Its official website, declared by the company as its sole official site, publishes the brand story, product lines, store information and franchise application channels with its Shanghai headquarters address.
Its menu centres on Taiwanese-style crispy chicken steak, fried skewers, fried chicken, burgers and milk tea and fruit drinks, sold through small franchised outlets in streets, shopping areas and transport hubs. The group integrates product development, food processing, logistics and franchised retail, with production bases and distribution centres supplying its national store network.
Zhengxin targets mass-market consumers and small business owners interested in its franchise model across China's cities and counties. Its official website, declared by the company as its sole official site, publishes the brand story, product lines, store information and franchise application channels with its Shanghai headquarters address.