About Youzan
Youzan is a Chinese digital commerce services company with operating headquarters in Hangzhou, Zhejiang province, listed on the Hong Kong Stock Exchange through Youzan Technology. Born in 2012 as a tool for merchants to sell on Chinese social networks, it has become one of the reference SaaS providers for digital retail in China.
Its platform lets merchants open and run stores across multiple channels — WeChat and Alipay mini-programmes, Douyin, Xiaohongshu and their own stores — and manage the full sales cycle: store setup, marketing and acquisition, customer operations through its CRM, integrated payments, logistics and loyalty programmes. Alongside the generalist line sit vertical solutions for retail and chains, beauty, education, hospitality and local life, plus third-party payment services and buyer-protection guarantees.
Its official Chinese-language website brings together its product presentation, merchant cases and commercial contact. Youzan represents the technology-enabler model of Chinese social commerce: it does not sell its own products to consumers, but provides the infrastructure with which thousands of brands and stores sell within the country's mobile ecosystem.
Its platform lets merchants open and run stores across multiple channels — WeChat and Alipay mini-programmes, Douyin, Xiaohongshu and their own stores — and manage the full sales cycle: store setup, marketing and acquisition, customer operations through its CRM, integrated payments, logistics and loyalty programmes. Alongside the generalist line sit vertical solutions for retail and chains, beauty, education, hospitality and local life, plus third-party payment services and buyer-protection guarantees.
Its official Chinese-language website brings together its product presentation, merchant cases and commercial contact. Youzan represents the technology-enabler model of Chinese social commerce: it does not sell its own products to consumers, but provides the infrastructure with which thousands of brands and stores sell within the country's mobile ecosystem.