WE Red Bridge

Marketing, communications and digital commerce · Shanghai, Shanghai

About WE Red Bridge

WE Red Bridge is an award-winning communications consultancy operating in China from offices in Shanghai and Beijing. It began as Red Bridge Communications, founded in 2009, and is now part of We. Communications, combining a local focus with international thinking to grow brands in the world's most dynamic market.

The agency works across brand communications, corporate reputation, media relations, influencer marketing, content and digital for sectors such as consumer goods, luxury, travel, sports, technology, healthcare, automotive and aviation. It has supported China launches and transformations of leading global brands and of start-ups seeking to define or disrupt their category.

Its offer also includes intelligence on China's political and regulatory environment, issues and crisis management, and senior-led products that help companies decide their positioning. With a team of more than a hundred professionals in China, it is one of the most sought-after communications partners for international brands in the country.

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