SMZDM (Beijing Zhidemai Technology)
Marketing, communications and digital commerce · Beijing, Beijing
About SMZDM (Beijing Zhidemai Technology)
SMZDM — short for 'Shenme Zhide Mai', what's worth buying — is China's reference consumer community. Operated by Beijing Zhidemai Technology, founded in 2011 and listed in Shenzhen since 2019, it began as a recommendation blog and today integrates shopping guide, media, tools and community in a single platform.
Millions of users check and share on smzdm.com verified deals, price comparisons, community-written product reviews and buying guides across categories such as electronics, home, fashion, sport and food. The platform does not sell directly: it links out to merchants and earns commissions on generated purchases, an affiliate marketing model at large scale.
For brands, the operator — which presents itself as a consumer technology group — offers content marketing services, a creator MCN business and consumption data that help shape launches and campaigns. Its community of urban users with strong purchasing power makes it a habitual thermometer of Chinese consumer trends.
Millions of users check and share on smzdm.com verified deals, price comparisons, community-written product reviews and buying guides across categories such as electronics, home, fashion, sport and food. The platform does not sell directly: it links out to merchants and earns commissions on generated purchases, an affiliate marketing model at large scale.
For brands, the operator — which presents itself as a consumer technology group — offers content marketing services, a creator MCN business and consumption data that help shape launches and campaigns. Its community of urban users with strong purchasing power makes it a habitual thermometer of Chinese consumer trends.