Activation Group
Marketing, communications and digital commerce · Shanghai, Shanghai
About Activation Group
Activation Group is a marketing group headquartered in Shanghai and listed in Hong Kong, specialising in premium and luxury brands in Greater China. Since 2013 it has built a leading position as a partner to fashion, automobile and lifestyle maisons, with more than 550 international and local clients served by its teams in mainland China, Hong Kong and Singapore.
Its activity is organised in three lines: experiential marketing, with large-format brand events, exhibitions and activations; digital and communication services, including digital marketing, brand communication, public relations, livestream commerce and virtual-environment actions; and intellectual property development, managing long-term cultural and sports assets linked to fashion, design and sport.
The official website presents the group, its cases for reference brands and its corporate information as a listed company, while the Liuzhou Road headquarters in Shanghai coordinates operations. For international firms launching products or experiences in China's luxury market, Activation provides local production, media networks and premium consumer insight in a single supplier.
Its activity is organised in three lines: experiential marketing, with large-format brand events, exhibitions and activations; digital and communication services, including digital marketing, brand communication, public relations, livestream commerce and virtual-environment actions; and intellectual property development, managing long-term cultural and sports assets linked to fashion, design and sport.
The official website presents the group, its cases for reference brands and its corporate information as a listed company, while the Liuzhou Road headquarters in Shanghai coordinates operations. For international firms launching products or experiences in China's luxury market, Activation provides local production, media networks and premium consumer insight in a single supplier.