About Sasseur Group
Sasseur Group is one of China's best-known operators of premium outlet malls. Founded by Vito Xu, with its first large outlet opened in Chongqing, the group created the 'super outlet' model, combining large-format discounted international brand retail with dining, leisure and Italian-inspired cultural experiences.
Its network has expanded from Chongqing to cities such as Hefei, Kunming, Xi'an, Nanjing, Suzhou and Changsha, with complexes bringing together hundreds of fashion, sports and lifestyle brand stores. Four of its malls form the portfolio of Sasseur REIT, Asia's first listed outlet mall trust, traded in Singapore, while the group continues to operate and manage the wider platform.
The group also runs membership loyalty programmes, brand business cooperation and full mall management, from tenant leasing to marketing and events. The registering entity shown on its official website is based in Chongqing, the city where the project began, and its operating holding company is in Shanghai.
Its network has expanded from Chongqing to cities such as Hefei, Kunming, Xi'an, Nanjing, Suzhou and Changsha, with complexes bringing together hundreds of fashion, sports and lifestyle brand stores. Four of its malls form the portfolio of Sasseur REIT, Asia's first listed outlet mall trust, traded in Singapore, while the group continues to operate and manage the wider platform.
The group also runs membership loyalty programmes, brand business cooperation and full mall management, from tenant leasing to marketing and events. The registering entity shown on its official website is based in Chongqing, the city where the project began, and its operating holding company is in Shanghai.