About Resonance China
Resonance China is a digital and social media agency founded in 2009 and based in Shanghai, specialising in international lifestyle and luxury brands that want to build their presence in the Chinese market. Its work consists of translating each brand's global messages into the language of Chinese platforms and turning them into conversation and sales.
Its services span social listening, digital strategy, community management, social CRM, social commerce, media planning and buying, and influencer outreach. The agency builds its clients' presence on WeChat, Weibo, Douyin, Xiaohongshu, Tmall and JD, linking those platforms into a coherent consumer journey that runs from discovery to purchase.
Resonance combines strategy, content and paid media in one team, with video production, interactive campaigns and day-to-day content management. For luxury and lifestyle brands entering China, it acts as a local partner able to read the trends of Chinese netizens and adapt each campaign to their cultural codes.
Its services span social listening, digital strategy, community management, social CRM, social commerce, media planning and buying, and influencer outreach. The agency builds its clients' presence on WeChat, Weibo, Douyin, Xiaohongshu, Tmall and JD, linking those platforms into a coherent consumer journey that runs from discovery to purchase.
Resonance combines strategy, content and paid media in one team, with video production, interactive campaigns and day-to-day content management. For luxury and lifestyle brands entering China, it acts as a local partner able to read the trends of Chinese netizens and adapt each campaign to their cultural codes.