Qingting FM

Media, content and entertainment · Shanghai, Shanghai

About Qingting FM

Qingting FM is a Chinese online audio platform launched in September 2011 and operated by Shanghai Microphone Culture Media, based in Shanghai. It is regarded as the country's first mobile audio platform, bringing thousands of traditional radio stations together with internet-native audio content in a single app.

Its catalogue spans audio novels and audiobooks, comedy and talk shows, traditional storytelling, news, music, history, relationships, finance, children's content and health, across dozens of categories and with thousands of signed hosts and creators. It also streams thousands of local and national radio stations live and on catch-up, and has produced exclusive paid programmes with well-known figures from Chinese culture and media.

The platform has extended into connected cars, smart speakers and other devices through agreements with carmakers and electronics brands. With hundreds of millions of cumulative registered users, Qingting FM competes in China's audio market with a radio and authored-content positioning, distinct from open community models.

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