MUJOSH

Fashion, footwear and accessories · Chengdu, Sichuan

About MUJOSH

MUJOSH is a Chinese fashion eyewear brand founded in 2010, known in Chinese as Mu Jiu Shi, which treats glasses as a piece of personal style rather than only a vision-correction tool. Its official English website showcases its concept stores, which combine art, installations and optical retail, from its first global concept store in Sanlitun, Beijing, to spaces in Shanghai, Shenzhen and Chengdu.

Its range covers optical frames, sunglasses and screen glasses with expressive designs aimed at a young audience, at accessible prices and with services such as a membership scheme with an extended warranty on online purchases. The brand has collaborated with designer eyewear labels closely followed in Asia and turns each store into a small trend laboratory.

MUJOSH has grown to more than 700 stores in shopping malls across China and in countries such as Japan, Singapore, Thailand, Malaysia, Vietnam, the Philippines, Australia and Canada, according to its own communications. It is one of China's most recognisable fashion optical chains and an example of a Chinese accessories brand that has expanded abroad with its own identity.

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