About Migu Video
Migu Video is the online video platform operated by Migu Video Technology Co., Ltd., a subsidiary of China Mobile's content arm Migu Culture, headquartered in Shanghai's Pudong district. Set up as a company in early 2015 out of the operator's former mobile video base, it is the group's sole operating entity for the video business.
The platform is best known for live sport: it has accumulated rights to the major European football leagues, the NBA, China's CBA and marquee events such as the World Cup and the Olympic Games, produced in 4K and 8K ultra high definition. Alongside sport it offers a catalogue of films, series, animation, documentaries and variety shows accessible from phone, computer, tablet and TV under a single account.
According to its social responsibility reports, Migu Video counts over 190 million monthly active users across scenarios and aggregates thousands of sports events and millions of videos per year. As a distinct, own-brand platform within the China Mobile ecosystem, it serves as the group's showcase for sports and entertainment content to the general public.
The platform is best known for live sport: it has accumulated rights to the major European football leagues, the NBA, China's CBA and marquee events such as the World Cup and the Olympic Games, produced in 4K and 8K ultra high definition. Alongside sport it offers a catalogue of films, series, animation, documentaries and variety shows accessible from phone, computer, tablet and TV under a single account.
According to its social responsibility reports, Migu Video counts over 190 million monthly active users across scenarios and aggregates thousands of sports events and millions of videos per year. As a distinct, own-brand platform within the China Mobile ecosystem, it serves as the group's showcase for sports and entertainment content to the general public.