About LOHO Eyewear
LOHO is a Chinese eyewear brand founded in 2011 in Shenzhen, Guangdong Province, and regarded as China's first internet-born eyewear brand. Its official website, in Chinese and operated by its Shenzhen e-commerce company within the Leju group, sells fashion frames, prescription glasses, sunglasses and contact lenses, and explains services such as its in-store eye-testing process and its glasses-buying guide.
LOHO's model combines online sales with a network of physical stores in China's major cities, where customers can try frames, have their eyes tested and collect their orders, an O2O scheme the brand presents as a way to make eyewear cheaper by cutting out intermediaries. The official site also advertises its customer-service line and its service, delivery and returns guarantees.
Alongside its own trend-led frames, LOHO distributes lenses and products from international optical and contact-lens brands. Its combination of fast design, direct prices and in-store experience has made it one of the best-known fashion optical chains among young Chinese consumers.
LOHO's model combines online sales with a network of physical stores in China's major cities, where customers can try frames, have their eyes tested and collect their orders, an O2O scheme the brand presents as a way to make eyewear cheaper by cutting out intermediaries. The official site also advertises its customer-service line and its service, delivery and returns guarantees.
Alongside its own trend-led frames, LOHO distributes lenses and products from international optical and contact-lens brands. Its combination of fast design, direct prices and in-store experience has made it one of the best-known fashion optical chains among young Chinese consumers.