About Bananain
Bananain (Jiaonei) is a Chinese basics brand founded in 2016 in Shenzhen, Guangdong province, by Sanliren (Shenzhen) Technology Co., Ltd. Its official website defines it as «a body-sense science company»: its starting point was the first «Tagless» underwear garment, with no printed or sewn label, under a declared mission of eliminating everyday discomforts by technologically redesigning wardrobe basics.
From underwear, the range has extended to socks that do not slip down, loungewear, thermal garments and light sun protection for outdoors, with its own technology families such as the «cool skin» freshness series for summer and the «warm skin» heat series for winter, as well as fixed-cup bras. The company states multi-category flexible supply chain capability and numerous body-sense technology patents worldwide.
Bananain was born as an online direct-to-consumer brand and has been adding its own physical stores: according to the Chinese press, by the end of 2024 it had more than forty stores in 21 cities, keeping the digital channel as its sales core. Its headquarters are in Shenzhen's Nanshan District, in the Qianhai cooperation zone, consistent with its profile as a consumer technology company.
From underwear, the range has extended to socks that do not slip down, loungewear, thermal garments and light sun protection for outdoors, with its own technology families such as the «cool skin» freshness series for summer and the «warm skin» heat series for winter, as well as fixed-cup bras. The company states multi-category flexible supply chain capability and numerous body-sense technology patents worldwide.
Bananain was born as an online direct-to-consumer brand and has been adding its own physical stores: according to the Chinese press, by the end of 2024 it had more than forty stores in 21 cities, keeping the digital channel as its sales core. Its headquarters are in Shenzhen's Nanshan District, in the Qianhai cooperation zone, consistent with its profile as a consumer technology company.