About Laomiao Gold
Laomiao Gold (Laomiao Huangjin) is a historic Chinese gold jewellery brand born around Shanghai's Old City God Temple, with roots the industry traces back to 1906, and which became Shanghai's first gold retail enterprise after the reform and opening up. Today it is the flagship brand of Shanghai Yuyuan Jewellery Fashion Group, within the Fosun group and Yuyuan Shares, as presented on its own official website.
Its identity is built on good-luck culture — its historic slogan promises that Laomiao gold brings good fortune — and on traditional Chinese gold craftsmanship: ancient-method gold series reviving techniques such as chasing and filigree, fine gold jewellery for weddings and celebrations, and collections with diamonds and zodiac and five-fortune pendants. The brand combines that heritage with collaborations with international designers and younger lines of contemporary national style.
According to the brand's own published history, by 2017 it already exceeded 2,300 chain outlets nationwide, backed by its own gold and platinum factories, a jewellery research and testing centre and a retail network including flagships such as the Yuyuan store in Shanghai. Its national hotline, shown in the header of its official website, is 400-100-8299.
Its identity is built on good-luck culture — its historic slogan promises that Laomiao gold brings good fortune — and on traditional Chinese gold craftsmanship: ancient-method gold series reviving techniques such as chasing and filigree, fine gold jewellery for weddings and celebrations, and collections with diamonds and zodiac and five-fortune pendants. The brand combines that heritage with collaborations with international designers and younger lines of contemporary national style.
According to the brand's own published history, by 2017 it already exceeded 2,300 chain outlets nationwide, backed by its own gold and platinum factories, a jewellery research and testing centre and a retail network including flagships such as the Yuyuan store in Shanghai. Its national hotline, shown in the header of its official website, is 400-100-8299.