About ZBIRD
ZBIRD, operated by Shanghai Wisdom Jewelry Trading Co., Ltd., is a Shanghai jewellery brand founded in 2002 that presents itself as a pioneer of online diamond selling in China. Before e-commerce was common in the sector, the company was already selling diamonds online, and over time it built a hybrid model that has earned it recognition from the Jewellery World Awards.
Its proposition combines the zbird.com online store with physical experience centres in dozens of Chinese cities, where customers can view and try on pieces with one-to-one service: the O2O (online-to-offline) model the brand claims as its own. The business concentrates on bridal jewellery: engagement rings, wedding bands and bridal sets.
The catalogue revolves around certified diamonds (with reports from laboratories such as GIA and HRD), custom rings that customers configure by choosing setting and stone, and gold, platinum and karat-gold pieces set with diamonds. For buyers of precious-metal jewellery in China, ZBIRD represents the digital-native channel: direct-sale pricing, online configuration and the backing of a nationwide network of experience stores.
Its proposition combines the zbird.com online store with physical experience centres in dozens of Chinese cities, where customers can view and try on pieces with one-to-one service: the O2O (online-to-offline) model the brand claims as its own. The business concentrates on bridal jewellery: engagement rings, wedding bands and bridal sets.
The catalogue revolves around certified diamonds (with reports from laboratories such as GIA and HRD), custom rings that customers configure by choosing setting and stone, and gold, platinum and karat-gold pieces set with diamonds. For buyers of precious-metal jewellery in China, ZBIRD represents the digital-native channel: direct-sale pricing, online configuration and the backing of a nationwide network of experience stores.