About Hupun
Hupun, known by its Wanliniu brand, is the software platform of Hangzhou Hupun Network Technology Co., Ltd., founded in 2011 in Hangzhou, Zhejiang province. The company is one of China's pioneers of SaaS-mode e-commerce ERP and now operates as a cloud service provider for omnichannel retail, with a network of more than one hundred local service points across China and tens of thousands of brand customers.
Its offering integrates e-commerce ERP, WMS warehouse management, cross-border ERP, store point of sale and a BI data platform. The system connects more than 300 domestic and international e-commerce platforms, unifies orders, inventory, finance and after-sales, and provides dedicated solutions for third-party warehousing, cross-border imports under the 1210 and 9610 models, live-stream selling, distribution and fully or semi-managed operations on marketplaces such as TEMU, Shein, AliExpress, Shopee, Lazada and TikTok Shop.
Hupun's proposition combines global e-commerce integration with business-and-finance integration: it synchronises orders and inventory across channels, automates reconciliation with platforms and accounting systems, and applies fine-grained inventory rules to prevent overselling during major campaigns. It is a tool aimed at brands, sellers and logistics operators that need to scale their digital operations on unified data.
Its offering integrates e-commerce ERP, WMS warehouse management, cross-border ERP, store point of sale and a BI data platform. The system connects more than 300 domestic and international e-commerce platforms, unifies orders, inventory, finance and after-sales, and provides dedicated solutions for third-party warehousing, cross-border imports under the 1210 and 9610 models, live-stream selling, distribution and fully or semi-managed operations on marketplaces such as TEMU, Shein, AliExpress, Shopee, Lazada and TikTok Shop.
Hupun's proposition combines global e-commerce integration with business-and-finance integration: it synchronises orders and inventory across channels, automates reconciliation with platforms and accounting systems, and applies fine-grained inventory rules to prevent overselling during major campaigns. It is a tool aimed at brands, sellers and logistics operators that need to scale their digital operations on unified data.