About Bossini
Bossini is a casual clothing brand born in Hong Kong in 1987 that became popular across Asia with a simple proposition: comfortable, colourful and affordable garments for the whole family. Its Italian-sounding name has headed casual fashion stores for decades in shopping malls and high streets in Hong Kong, mainland China and other markets in the region.
Bossini's offer is organised into collections for men, women, youth and children, with T-shirts, polo shirts, jeans, trousers, dresses, light sportswear and seasonal pieces that are constantly refreshed. The brand focuses on versatile basics and occasional collaborations with popular character licences, always keeping a value-for-money positioning aimed at the mass market.
Headquartered in Tseung Kwan O, in Kowloon, Hong Kong, the parent company was listed on the Hong Kong Stock Exchange for many years and sells through its own stores, franchises and its official e-commerce site. Bossini is part of the collective memory of several generations of Asian consumers who grew up wearing its wardrobe staples.
Bossini's offer is organised into collections for men, women, youth and children, with T-shirts, polo shirts, jeans, trousers, dresses, light sportswear and seasonal pieces that are constantly refreshed. The brand focuses on versatile basics and occasional collaborations with popular character licences, always keeping a value-for-money positioning aimed at the mass market.
Headquartered in Tseung Kwan O, in Kowloon, Hong Kong, the parent company was listed on the Hong Kong Stock Exchange for many years and sells through its own stores, franchises and its official e-commerce site. Bossini is part of the collective memory of several generations of Asian consumers who grew up wearing its wardrobe staples.