About BOLON Eyewear
BOLON is the eyewear brand of Xiamen Yarui Optical Co., Ltd., an optical manufacturer based in Xiamen, Fujian province, which launched it in 2003. It is regarded as China's largest eyewear brand and one of the country's best-selling sunglass labels, with collections for men, women, unisex and children that combine reinterpreted classic silhouettes with materials such as Italian acetate, metal and titanium.
BOLON's proposition is summed up in treating eyewear as a form of self-expression: it launches two collections a year, sun and optical, presented at fairs such as Mido and Silmo, and works with design teams linked to Italy. Its frames are manufactured in Yarui's own plant in Xiamen, which has a certified in-house testing laboratory and ISO certifications for quality, environment and occupational safety.
In 2013 Essilor acquired 50 percent of Xiamen Yarui Optical, bringing BOLON into the EssilorLuxottica universe as its accessible luxury brand for Asia and other markets. The brand's retail network covers tens of thousands of points of sale in China and official stores in several countries, with international ambassadors reinforcing its mid-priced fashion positioning.
BOLON's proposition is summed up in treating eyewear as a form of self-expression: it launches two collections a year, sun and optical, presented at fairs such as Mido and Silmo, and works with design teams linked to Italy. Its frames are manufactured in Yarui's own plant in Xiamen, which has a certified in-house testing laboratory and ISO certifications for quality, environment and occupational safety.
In 2013 Essilor acquired 50 percent of Xiamen Yarui Optical, bringing BOLON into the EssilorLuxottica universe as its accessible luxury brand for Asia and other markets. The brand's retail network covers tens of thousands of points of sale in China and official stores in several countries, with international ambassadors reinforcing its mid-priced fashion positioning.