About Belle Fashion Group
Belle Fashion Group is a large China-based fashion footwear and apparel group headquartered in Shenzhen, Guangdong Province. Its story begins in 1992, when it launched the first pair of women's shoes under BELLE, the group's originally created brand, and it has since built China's largest fashion footwear company on a direct-to-consumer retail model.
The group operates a diversified portfolio of around twenty core self-owned and partner brands covering footwear, apparel and accessories for women, men and kids. Its trendy labels include BELLE, TATA, STACCATO, 73Hours, Joy & Peace, BASTO and TooManyShoes; its functional brands include SKAP, Mirabell, Bata and SENDA, and its athleisure offer includes TEENMIX and international partner brands, backed by its own design and manufacturing work, with well over a hundred manufacturing-related patents.
Its commercial network totals more than 8,000 directly operated stores covering over 300 cities across China, complemented by online operations on the country's main e-commerce and social media platforms. For international brands seeking entry into the Chinese footwear and fashion market, Belle Fashion also acts as an exclusive distributor and licensee, as shown by its appointment for Allbirds in mainland China, Macau and Taiwan.
The group operates a diversified portfolio of around twenty core self-owned and partner brands covering footwear, apparel and accessories for women, men and kids. Its trendy labels include BELLE, TATA, STACCATO, 73Hours, Joy & Peace, BASTO and TooManyShoes; its functional brands include SKAP, Mirabell, Bata and SENDA, and its athleisure offer includes TEENMIX and international partner brands, backed by its own design and manufacturing work, with well over a hundred manufacturing-related patents.
Its commercial network totals more than 8,000 directly operated stores covering over 300 cities across China, complemented by online operations on the country's main e-commerce and social media platforms. For international brands seeking entry into the Chinese footwear and fashion market, Belle Fashion also acts as an exclusive distributor and licensee, as shown by its appointment for Allbirds in mainland China, Macau and Taiwan.