Beiens

Toys, gifts and promotional items · Shenzhen, Guangdong

About Beiens

Beiens is a Shenzhen technology company founded in 2012 that specialises in intelligent educational products for children. It listed on the New Third Board in 2016 (stock code 836818) and chairs the Shenzhen Toy Association. The company integrates design, research and development, manufacturing and marketing, developing products around the real needs of families with a data-driven approach to its range.

Its catalogue is organised into a play-and-learn series and a mother-and-baby life series. It includes early stimulation toys, baby activity gyms with pedal pianos, sensory cloth books, black-and-white and colour visual stimulation flashcards, drawing boards, water and beach toys, role-play sets, building bricks, children's ride-on vehicles and early learning machines, with artificial intelligence features being added through its AI play-and-education system built on large language models.

The company operates a research, development and production base of about 49,000 square metres equipped with lean manufacturing lines, precision R&D instruments and automated warehousing and logistics. It reports more than 80 software copyrights, over 100 invention and utility patents, more than 200 design patents and over 300 art copyrights, and serves families from its headquarters in Bao'an District, Shenzhen.

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