MoYu Culture

Toys, gifts and promotional items · Shantou, Guangdong

About MoYu Culture

Shantou Chenghai MoYu Culture Co., Ltd., known by its MoYu brand, is a Chinese educational toy company from Chenghai District, Shantou, Guangdong, specialising in speed cubes. Its official English website presents it as a company integrating research and development, manufacturing and sales, with the brand founded in 2012 and the company registered in 2016, after separating from YongJun in 2019 to operate independently.

Its catalogue covers 2×2 to 7×7 and higher-order cubes — including the world's first 15×15 and 21×21 — shape modifications such as pyramids and mirror cubes, and the new generation of AI smart cubes with gyroscopes and online connectivity. Lines are sold under brands such as MoYu, MeiLong, MFJS, Huameng and WCUCUBE, with technologies including MagLev systems, magnetic ball cores and dual tension adjustment, and Industry 4.0 automated production with stated capacity above twenty thousand units per day.

MoYu states 3C, EN71, BSCI and ISO 9001:2015 certifications, sales in more than one hundred and fifty countries and a very active presence in international competition: its team sponsors WCA world champions and its models, such as the WeiLong and AoLong series, have been used to break multiple world solving records. The company has also been recognised as a national high-tech enterprise in China.

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