About Youku
Youku is one of China's major online video platforms and its official website, youku.com, is its main showcase in Chinese. Born as a video-sharing service, it evolved into a subscription streaming model centred on licensed professional content and original productions, and it now forms part of Alibaba Group's digital media and entertainment business while keeping its own brand, platform and audience.
Its catalogue, as presented by its service, combines Chinese television dramas, films, variety shows, animation and exclusive premiere content, accessible from the web and from its apps for different devices. The platform addresses the Chinese-speaking market with a video-on-demand offer that competes with the country's other large streaming services and that integrates into its parent group's digital ecosystem without losing its identity as an entertainment service.
Its natural audience is viewers in China and in the Chinese diaspora who look for series, films and shows in Chinese over the internet, together with producers and rights holders distributing their works in the Chinese market. This listing is corroborated by sources that identify youku.com as its official website, its headquarters in Beijing and its status as an active streaming platform within Alibaba.
Its catalogue, as presented by its service, combines Chinese television dramas, films, variety shows, animation and exclusive premiere content, accessible from the web and from its apps for different devices. The platform addresses the Chinese-speaking market with a video-on-demand offer that competes with the country's other large streaming services and that integrates into its parent group's digital ecosystem without losing its identity as an entertainment service.
Its natural audience is viewers in China and in the Chinese diaspora who look for series, films and shows in Chinese over the internet, together with producers and rights holders distributing their works in the Chinese market. This listing is corroborated by sources that identify youku.com as its official website, its headquarters in Beijing and its status as an active streaming platform within Alibaba.