About Yishion Group Co., Ltd.
YISHION is a Chinese casual clothing brand founded in 1997 in Humen, Dongguan, one of Guangdong's historic garment-making hubs. Started as a small workshop, the company grew into a fashion group integrating the design, production and sale of apparel and accessories for men, women and children, with a network of thousands of own and franchised stores across China.
Its positioning focuses on youthful, relaxed fashion at affordable prices: T-shirts, jeans, shirts, knitwear and seasonal collections that it renews quickly following Asian market trends. The brand has extended its presence to countries in Southeast Asia, the Middle East and other markets through franchise and distribution agreements.
YISHION's official website presents its collections, retail network and corporate information. The company is a representative example of the Pearl River Delta apparel brands that built their growth on in-house manufacturing, intensive franchising and a brand image aimed at young consumers.
Its positioning focuses on youthful, relaxed fashion at affordable prices: T-shirts, jeans, shirts, knitwear and seasonal collections that it renews quickly following Asian market trends. The brand has extended its presence to countries in Southeast Asia, the Middle East and other markets through franchise and distribution agreements.
YISHION's official website presents its collections, retail network and corporate information. The company is a representative example of the Pearl River Delta apparel brands that built their growth on in-house manufacturing, intensive franchising and a brand image aimed at young consumers.