Yantai Changyu Pioneer Wine Company Limited

Food and beverages · Yantai, Shandong

About Yantai Changyu Pioneer Wine Company Limited

Yantai Changyu Pioneer Wine Company Limited is the listed winery of the Changyu group, founded in 1892 in Yantai, Shandong Province, and regarded as the founding house of industrial Chinese wine. From its Dama Road headquarters it produces and sells wine, brandy, sparkling wine and champagne for the Chinese market and for the countries where the group keeps its own wineries.

Its portfolio gathers brands such as Changyu, Noble Dragon, AFIP, Longyu and Golden Icewine Valley, among others, ranging from high-volume wines to premium estate references. The group combines vineyards and wineries in China with assets in France, Spain, Chile and Australia, allowing it to offer styles from several origins under one commercial house.

For importers and distributors, Changyu brings the scale of China's first wine producer, a vineyard network across the country's main regions and a brand with more than a century of presence in retail and hospitality channels. Its official Chinese website presents the wineries, brands and activity of the listed group, set apart in its sector by its industrial size and its historical archive.

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