About Xiangpiaopiao Food Holding Co., Ltd.
Xiangpiaopiao Food Holding is the Chinese company that popularised instant cup milk tea, headquartered in Huzhou, Zhejiang Province, and listed in Shanghai. Its official website presents a company of powdered and ready-to-drink beverages built around its main brand and aimed at young consumers and break moments at home, at the office and while studying.
Its flagship product is cup milk tea to be prepared with hot water, in classic and seasonal flavours, alongside fruit-tea lines, ready-to-drink beverages and sister group brands aimed at younger audiences. Single and multipack formats are designed for supermarkets, convenience stores, vending and e-commerce.
The company supports its activity with its own production bases, continuous flavour development and very active marketing in Chinese media and social networks. Its drinks reach consumers across the country through retail and online sales, and its official Chinese-language website is the reference channel for its brands, its campaigns and its corporate information.
Its flagship product is cup milk tea to be prepared with hot water, in classic and seasonal flavours, alongside fruit-tea lines, ready-to-drink beverages and sister group brands aimed at younger audiences. Single and multipack formats are designed for supermarkets, convenience stores, vending and e-commerce.
The company supports its activity with its own production bases, continuous flavour development and very active marketing in Chinese media and social networks. Its drinks reach consumers across the country through retail and online sales, and its official Chinese-language website is the reference channel for its brands, its campaigns and its corporate information.