VICUTU

Textiles, apparel and footwear · Beijing, Beijing

About VICUTU

VICUTU is a premium Chinese menswear brand operated by Beijing Gelei Fashion Technology, with production in Beijing's Daxing district and more than three decades of tailoring history. Recognised as one of China's reference men's clothing labels, it stages opening shows at China Fashion Week and runs flagship stores in Beijing's CBD and Shanghai's Xintiandi.

Its offer combines precision-tailored suits and jackets with technical fabrics and lines covering every scenario of the customer's life: work, travel, leisure and formal occasions, under a full-scenario styling-consultant concept. Recent collections feature lightweight functional fabrics, earthy tones and collaborations with its global ambassador, actor Liu Haoran.

The brand develops its own pattern-making and garment production, and has turned even its stores into design showcases, such as its internationally awarded Daxing concept store, which reinterprets menswear fabric in architecture. VICUTU sells through its official website, mono-brand stores inside department stores across China and its official stores on e-commerce platforms.

Other businesses in Textiles, apparel and footwear