About True Color Stationery
True Color, Zhen Cai in Chinese, is one of China's historic stationery brands, developed by Zhen Cai Stationery, a company engaged in the creative design, technical development, production and sales of writing and art products. The brand has become well known in China for its gel pens and colour products for students and offices.
Its catalogue spans writing instruments — gel and ballpoint pens, mechanical pencils and leads, markers and highlighters — correction products such as fluids and tapes, and a wide range of art and painting materials: oil pastels, coloured pencils, watercolours, crayons and painting sets. The range is completed by school and office items such as rulers, erasers, sharpeners and notebooks.
True Color competes in the affordable branded stationery segment, with distribution through stationery stores, large retailers and online channels across China. For school and office supplies distributors, it represents an established national brand with a complete writing and art assortment and a highly recognisable image among Chinese students.
Its catalogue spans writing instruments — gel and ballpoint pens, mechanical pencils and leads, markers and highlighters — correction products such as fluids and tapes, and a wide range of art and painting materials: oil pastels, coloured pencils, watercolours, crayons and painting sets. The range is completed by school and office items such as rulers, erasers, sharpeners and notebooks.
True Color competes in the affordable branded stationery segment, with distribution through stationery stores, large retailers and online channels across China. For school and office supplies distributors, it represents an established national brand with a complete writing and art assortment and a highly recognisable image among Chinese students.