Shanghai Flyco Electrical Appliance Co., Ltd.

Beauty and personal care · Shanghai, Shanghai

About Shanghai Flyco Electrical Appliance Co., Ltd.

Shanghai Flyco Electrical Appliance Co., Ltd. is the company behind Flyco, China's best-selling electric shaver brand. Based in Shanghai and listed on its stock exchange, the company was born in the late nineteen-nineties and turned an everyday product — the electric shaver — into a nationwide business with its own manufacturing and a sales network covering the whole country.

Its catalogue has spread far beyond shaving: high-speed hair dryers, hair clippers, straighteners and curlers, electric toothbrushes, water flossers, nose-hair trimmers, women's shavers and small home appliances such as garment steamers and lint removers. The brand competes in the mid-market with mass-consumer designs, tight prices and intense presence in e-commerce and appliance stores.

Flyco keeps production in the Shanghai and Songjiang area and also sells outside China, although its strength remains the domestic market, where its share in shavers has historically been dominant. For distributors of electric personal care, it is a volume manufacturer with a nationally recognised own brand and continuous supply capacity in the basic categories of personal grooming.

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