About Senda Shoes
Senda is a Chinese leather footwear brand founded in 1977 in Jianhu, in the Yancheng area of Jiangsu province, by what became Jiangsu Senda Group. It grew into one of the country's largest footwear companies, holding the leather shoe sector's first China famous trademark, and for years kept the national sales leadership in leather shoes with a large production base in its home city.
In November 2007 Belle International acquired Senda in full, and the brand became part of the Belle Fashion group, operated today through its footwear structure based in Shenzhen. Its current official website repositions it as a «new national» reference in youthful leather shoes: comfortable, versatile footwear for men and women aged 25 to 35, with a philosophy of comfort inspired by nature.
The current offer combines dress and casual leather shoes for men and women, boots and sandals, with an emphasis on genuine leather materials, careful making and long-lasting comfort. Senda's sales network relies on Belle Fashion's national retail platform and on official stores on China's main e-commerce platforms, keeping alive one of China's most recognisable footwear brands.
In November 2007 Belle International acquired Senda in full, and the brand became part of the Belle Fashion group, operated today through its footwear structure based in Shenzhen. Its current official website repositions it as a «new national» reference in youthful leather shoes: comfortable, versatile footwear for men and women aged 25 to 35, with a philosophy of comfort inspired by nature.
The current offer combines dress and casual leather shoes for men and women, boots and sandals, with an emphasis on genuine leather materials, careful making and long-lasting comfort. Senda's sales network relies on Belle Fashion's national retail platform and on official stores on China's main e-commerce platforms, keeping alive one of China's most recognisable footwear brands.