About Sellers Union Group
Sellers Union Group is one of China's large foreign-trade groups. Its origins lie in Sellers Union Co., Ltd., registered in 1997 in the Ningbo Free Trade Zone by a founding team of seven people exporting household plastic products; the group was formally established in 2010 and today counts more than forty subsidiaries and invested companies and over four thousand employees, with annual revenue approaching two billion US dollars in 2025.
Its business combines three tracks: general-trade exporting built on the consumer-goods supply chain, cross-border e-commerce exporting as its main track, and a foreign-trade service ecosystem covering professional product lines, high-end consumer goods importing, international logistics, trade exhibitions, digital marketing, brand operation and dual-circulation digital parks. It maintains centres in Ningbo, Yiwu, Hangzhou, Shantou and Guangzhou and an office in the Philippines.
The group reports stable partnerships with more than three thousand important customers and more than ten thousand production enterprises across over one hundred and twenty countries and regions, and handles around one hundred thousand export product varieties a year, from general merchandise and home goods to toys and seasonal items. For importers it acts as an end-to-end sourcing partner, with factory auditing, quality inspection, warehousing, container consolidation and international shipping integrated into its own structure.
Its business combines three tracks: general-trade exporting built on the consumer-goods supply chain, cross-border e-commerce exporting as its main track, and a foreign-trade service ecosystem covering professional product lines, high-end consumer goods importing, international logistics, trade exhibitions, digital marketing, brand operation and dual-circulation digital parks. It maintains centres in Ningbo, Yiwu, Hangzhou, Shantou and Guangzhou and an office in the Philippines.
The group reports stable partnerships with more than three thousand important customers and more than ten thousand production enterprises across over one hundred and twenty countries and regions, and handles around one hundred thousand export product varieties a year, from general merchandise and home goods to toys and seasonal items. For importers it acts as an end-to-end sourcing partner, with factory auditing, quality inspection, warehousing, container consolidation and international shipping integrated into its own structure.