About Piscifun
Piscifun is a sport fishing brand founded in 2014 in Beijing by two friends, Ben and Peter, under the slogan 'Fish with Family'. Its name combines 'pisci' (fish in Latin) and 'fun', and its strategy is to cut circulation costs in order to offer quality fishing gear at prices clearly below those of traditional brands.
The catalogue focuses on spinning, baitcasting and fly reels (series such as Carbon X, Viper X and Alloy M), rods, fishing lines, tackle bags and backpacks, nets and accessories, including ice fishing gear. One founder brings a factory with over twenty years of manufacturing fishing gear, including for well-known brands, and the other contributes the experience of a professional angler who has fished destinations all over the world.
The brand sells direct to consumers from piscifun.com, works with professional fishermen in several countries to test and refine products before launch, and treats North America as its main market, with its corporate base in Beijing's Chaoyang district.
The catalogue focuses on spinning, baitcasting and fly reels (series such as Carbon X, Viper X and Alloy M), rods, fishing lines, tackle bags and backpacks, nets and accessories, including ice fishing gear. One founder brings a factory with over twenty years of manufacturing fishing gear, including for well-known brands, and the other contributes the experience of a professional angler who has fished destinations all over the world.
The brand sells direct to consumers from piscifun.com, works with professional fishermen in several countries to test and refine products before launch, and treats North America as its main market, with its corporate base in Beijing's Chaoyang district.