Phoenix New Media

Phoenix New Media operates ifeng.com, one of China's longest-running new media platforms, born in 1998 as the online channel of Phoenix Television and developed into a full digital media business headquartered in Beijing. The company listed in New York and built a global Chinese-language audience with its own editorial identity linked to the Phoenix universe.

The portal publishes content across news, finance, video, automotive, technology, entertainment, military affairs, real estate, fashion and sports verticals, combining in-house production, content from the television group and interactive services such as comments and surveys. Its mobile channel brings together the ifeng News app, with text, image, live-stream and video feeds, the ifeng Video app with Phoenix TV programmes, and digital reading applications.

The business model rests on digital advertising and paid services built on that multichannel audience. The official Chinese-language website is the gateway to the whole ecosystem: news front page, live video and programme archive. For advertisers and readers, Phoenix New Media represents the bridge between international Chinese television and news consumption on the web and mobile.