About PARKLU
PARKLU is an influencer marketing platform founded in 2011 in Shanghai and specialised in the Chinese social ecosystem, now part of Launchmetrics as its China brand. Its core product is a KOL relationship management system that lets brands and agencies discover creators, collaborate with them and measure campaigns across the country's main social platforms.
The platform's database brings together hundreds of thousands of influencers from WeChat, Weibo, Douyin, Bilibili, Xiaohongshu and other networks, with a combined reach of hundreds of millions of Chinese consumers. Real-time tracking and analytics tools help teams in fashion, beauty, luxury, food, travel and other sectors plan collaborations, monitor exposure and calculate the return of each action.
Its official English-language website explains the platform, its coverage data and its proposition for international brands that need to work with Chinese creators without building a local structure. Based in Shanghai, PARKLU represents data-driven digital marketing within Chinese social commerce: voice selection, campaign management and measurement in a single dashboard.
The platform's database brings together hundreds of thousands of influencers from WeChat, Weibo, Douyin, Bilibili, Xiaohongshu and other networks, with a combined reach of hundreds of millions of Chinese consumers. Real-time tracking and analytics tools help teams in fashion, beauty, luxury, food, travel and other sectors plan collaborations, monitor exposure and calculate the return of each action.
Its official English-language website explains the platform, its coverage data and its proposition for international brands that need to work with Chinese creators without building a local structure. Based in Shanghai, PARKLU represents data-driven digital marketing within Chinese social commerce: voice selection, campaign management and measurement in a single dashboard.