About Aoxue Culture Communication (Beijing) Co., Ltd.
Aoxue Culture Communication (Beijing) Co., Ltd. is the Beijing company founded in 2014 that runs Nobaday, a snowboard and mountain-lifestyle brand built around a simple idea: there are no bad days on snow. What began as a project rooted in China's snowboard culture has grown into a full winter-sports brand, with a rider community in several countries and offices and partners beyond China as well.
The Nobaday catalogue covers the snowboarder's complete kit: boards for different levels and terrain, boots and bindings, technical jackets and pants with waterproof membranes such as Gore-Tex, base layers, protective gear, helmets and goggles, plus casual wear with a mountain spirit. The brand works with high-end materials and components, including PrimaLoft insulation, YKK zippers and Recco rescue technology, and holds dozens of utility-model patents.
Its product development leans on collaboration with professional riders and on more than a hundred athletes and creators worldwide, a link to competition that reached Olympic visibility at the Beijing 2022 Winter Games. From Chaoyang District, Aoxue Culture combines its own brand, international online sales and physical stores in China to serve the young snowboard market.
The Nobaday catalogue covers the snowboarder's complete kit: boards for different levels and terrain, boots and bindings, technical jackets and pants with waterproof membranes such as Gore-Tex, base layers, protective gear, helmets and goggles, plus casual wear with a mountain spirit. The brand works with high-end materials and components, including PrimaLoft insulation, YKK zippers and Recco rescue technology, and holds dozens of utility-model patents.
Its product development leans on collaboration with professional riders and on more than a hundred athletes and creators worldwide, a link to competition that reached Olympic visibility at the Beijing 2022 Winter Games. From Chaoyang District, Aoxue Culture combines its own brand, international online sales and physical stores in China to serve the young snowboard market.