Nanjiren (Nanji E-Commerce Co., Ltd.)

Textiles, apparel and footwear · Shanghai, Shanghai

About Nanjiren (Nanji E-Commerce Co., Ltd.)

Nanjiren, founded in Shanghai in 1997, became known across China as a specialist in thermal underwear and warm innerwear for winter. Over time its operating company, Nanji E-Commerce, turned that brand equity into a licensing platform that extends the Nanjiren name to apparel and home-textile categories produced by authorised manufacturers under its standards.

The apparel core remains underwear: thermal sets, undershirts, pyjamas and loungewear for men, women and children, sold at massive scale through Chinese e-commerce. The licensing model lets industrial partners tap into a brand with exceptionally high recognition among Chinese consumers.

For trade partners interested in China's innerwear market, Nanjiren offers a route to collaboration through brand licensing and authorised supply, backed by one of the country's most widely recognised consumer labels. Its official website presents the brand and its network of authorised products.

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