About MIIOW (Maoren Group)
MIIOW, the brand of the Maoren Group (猫人, 'Catman') founded in 1998, is one of China's leading technology underwear labels. It began by developing thermal garments with Lycra fibre and has built its proposition around functional fabrics: light-heating lines, cooling technologies for summer, and collaborations with global fibre suppliers such as Lenzing and Mitsubishi to improve feel, warmth and breathability.
Its catalogue spans men's and women's underwear, bras, pyjamas and loungewear, socks and thermal apparel, with online sales exceeding ten billion yuan a year and single products reaching record volumes in Chinese e-commerce. Its heating garments have even been selected by polar scientific expedition teams.
With operating centres in Wuhan and Shanghai and associated design studios in several countries, MIIOW combines in-house product development, a large Chinese manufacturing network and omnichannel distribution. For innerwear distributors, it represents a large-scale Chinese brand focused on applied textile innovation.
Its catalogue spans men's and women's underwear, bras, pyjamas and loungewear, socks and thermal apparel, with online sales exceeding ten billion yuan a year and single products reaching record volumes in Chinese e-commerce. Its heating garments have even been selected by polar scientific expedition teams.
With operating centres in Wuhan and Shanghai and associated design studios in several countries, MIIOW combines in-house product development, a large Chinese manufacturing network and omnichannel distribution. For innerwear distributors, it represents a large-scale Chinese brand focused on applied textile innovation.