About Mideer
Mideer is a Chinese educational toy brand founded in 2016 in Ningbo, Zhejiang, blending art, education and play. Its products are designed together with illustrators, designers and early-years educators from several countries, and include international licences as well known as Eric Carle's The Very Hungry Caterpillar.
The catalogue spans artistic puzzles — its best-known series — magnetic building sets, craft kits, board and outdoor games and children's backpacks, designed to develop motor skills, cognition and creativity between ages 0 and 8. The brand is sold in more than eighty countries and regions.
With presence in specialist toy shops, bookstores and department stores across Europe, Japan and the Middle East — including museum and cultural retail spaces — Mideer is an attractive partner for distributors of design-led premium educational toys from China.
The catalogue spans artistic puzzles — its best-known series — magnetic building sets, craft kits, board and outdoor games and children's backpacks, designed to develop motor skills, cognition and creativity between ages 0 and 8. The brand is sold in more than eighty countries and regions.
With presence in specialist toy shops, bookstores and department stores across Europe, Japan and the Middle East — including museum and cultural retail spaces — Mideer is an attractive partner for distributors of design-led premium educational toys from China.