About Lvmama
Lvmama is one of China's pioneering online travel platforms, founded in 2008 in Shanghai and operated by the Joyu group. It became known as the creator of the online booking model for attraction and scenic-area tickets, and positions itself as a leading brand for self-guided travel, where travellers build their own itineraries with the platform's help.
Its offer covers attraction and theme-park tickets, resort hotels, short-haul trips, domestic and outbound tours, major transport, cruises and customised corporate travel. Alongside its website and app, the company built a branch network across dozens of Chinese cities covering the country's main destinations and source markets.
Lvmama belongs to an integrated tourism group combining the online business with agencies, destination marketing solutions and tourism-resource operations, and was listed on the NEEQ market through its parent. Its official website, in Chinese, is the booking and product-information channel for the domestic market.
Its offer covers attraction and theme-park tickets, resort hotels, short-haul trips, domestic and outbound tours, major transport, cruises and customised corporate travel. Alongside its website and app, the company built a branch network across dozens of Chinese cities covering the country's main destinations and source markets.
Lvmama belongs to an integrated tourism group combining the online business with agencies, destination marketing solutions and tourism-resource operations, and was listed on the NEEQ market through its parent. Its official website, in Chinese, is the booking and product-information channel for the domestic market.