Dongyang Huanyu Entertainment Co., Ltd.
Media, content and entertainment · Beijing, Beijing
About Dongyang Huanyu Entertainment Co., Ltd.
Huanyu Entertainment, the trading name of Dongyang Huanyu Entertainment Co., Ltd., is a Chinese cultural company founded on 1 August 2012 by producers Yu Zheng and Yang Le, headquartered in Beijing with its production team closely tied to Hengdian. Successor to Yu Zheng Studio, established in 2008, it is dedicated to promoting traditional Chinese culture through audiovisual content with a distinctive Chinese classical aesthetic.
The company works across the full industry chain: script development, film and television investment and production, domestic and international distribution, commercial management and artist representation, advertising and promotion, theme-song and score composition, and costume, make-up and prop design and production, as well as exhibition organisation. Its catalogue includes widely watched costume dramas such as Palace, Beauty's Rival in Palace, Swordsman, Legend of Lu Zhen and the international hit Story of Yanxi Palace.
Its reach extends to Hong Kong, Macao and Taiwan and to overseas markets, where its historical dramas are broadly distributed. On its official website, which offers an English version, the company presents its history, productions and artist roster, positioning itself as a full-service film and television studio specialising in period storytelling with a Chinese identity.
The company works across the full industry chain: script development, film and television investment and production, domestic and international distribution, commercial management and artist representation, advertising and promotion, theme-song and score composition, and costume, make-up and prop design and production, as well as exhibition organisation. Its catalogue includes widely watched costume dramas such as Palace, Beauty's Rival in Palace, Swordsman, Legend of Lu Zhen and the international hit Story of Yanxi Palace.
Its reach extends to Hong Kong, Macao and Taiwan and to overseas markets, where its historical dramas are broadly distributed. On its official website, which offers an English version, the company presents its history, productions and artist roster, positioning itself as a full-service film and television studio specialising in period storytelling with a Chinese identity.