About Hengyuanxiang Group
Hengyuanxiang Group (HYX) is one of China's time-honoured brands, founded in Shanghai in 1927 as a small wool yarn shop and grown into a corporate group specialised in knitting, clothing, home textiles and wool. According to its own English website, the group is the largest wool user in China — and possibly in the world — consuming more than 10,000 tonnes of wool a year.
Its home textile line is one of its core categories, with bedding built around natural fibres: wool quilts, down and silk quilts, bedding sets, blankets and knitted home products, sold alongside its famous wool sweaters and knitwear. The group operates mainly as a brand company: it manages dozens of core alliance factories and a franchise network that has numbered hundreds of franchisers and thousands of sales points.
Hengyuanxiang was the official sponsor of the Beijing 2008 Olympic Games — the first wool and textile enterprise to sponsor the Games — and its brand management has been praised internationally. Its official website, with a full English version, presents the group's history since 1927, its wool, knitting, clothing and home textile businesses, and its Shanghai headquarters identity.
Its home textile line is one of its core categories, with bedding built around natural fibres: wool quilts, down and silk quilts, bedding sets, blankets and knitted home products, sold alongside its famous wool sweaters and knitwear. The group operates mainly as a brand company: it manages dozens of core alliance factories and a franchise network that has numbered hundreds of franchisers and thousands of sales points.
Hengyuanxiang was the official sponsor of the Beijing 2008 Olympic Games — the first wool and textile enterprise to sponsor the Games — and its brand management has been praised internationally. Its official website, with a full English version, presents the group's history since 1927, its wool, knitting, clothing and home textile businesses, and its Shanghai headquarters identity.