About Heilan Group
Heilan Group is a Chinese apparel group headquartered in Jiangyin, Jiangsu Province. Its origins go back to the Sanmao group and the incorporation of Heilan Group Co., Ltd. in 1991, while its listed clothing arm — today HLA Group Corp., Ltd. on the Shanghai Stock Exchange — was incorporated in 1997 and launched the HLA brand in 2002, which became its flagship menswear label.
HLA is positioned as 'the men's wardrobe', with a nationwide self-service and franchise store model and three product series — business, leisure and fashion — covering 17 categories and thousands of SKUs, from suits and shirts to coats and down jackets. Around the main brand, the group has built a portfolio with labels such as EICHITOO, SANCANAL, OVV and the baby and childrenswear brand YeeHoO (Yingshi), extending its offer into womenswear and childrenswear.
The group combines design and brand management with supply chain management and the running of its retail network, which totals thousands of stores across China, mainly in second and third tier cities. Its listed company ranks among China's largest apparel companies by market capitalisation in the A-share market, and the group's official website centralises its corporate information.
HLA is positioned as 'the men's wardrobe', with a nationwide self-service and franchise store model and three product series — business, leisure and fashion — covering 17 categories and thousands of SKUs, from suits and shirts to coats and down jackets. Around the main brand, the group has built a portfolio with labels such as EICHITOO, SANCANAL, OVV and the baby and childrenswear brand YeeHoO (Yingshi), extending its offer into womenswear and childrenswear.
The group combines design and brand management with supply chain management and the running of its retail network, which totals thousands of stores across China, mainly in second and third tier cities. Its listed company ranks among China's largest apparel companies by market capitalisation in the A-share market, and the group's official website centralises its corporate information.