About FOR-U Smart Freight
FOR-U Smart Freight, known in Chinese as Fuyou Kache, is a Chinese road freight platform founded in March 2015 by Dandan Shan, starting operations in Nanjing and now headquartered in Beijing. The company specialises in intercity full-truckload (FTL) transport for enterprises and third-party logistics firms, and has been described as China's answer to an 'Uber for freight' applied to whole-truck shipping.
Its intelligent logistics system, built on big data and artificial intelligence, intervenes across the whole freight transaction: smart price quotation, smart dispatch matching each order to the right carrier, transport execution and tracking, exception handling and settlement. According to its official website, this end-to-end digitalisation of the fulfilment chain raises on-time performance and cuts shippers' transport costs, with a capacity network covering the country's main cities and trunk routes.
Its customers include major parcel and e-commerce platforms, automotive and home-appliance manufacturers and consumer-goods brands, for which FOR-U acts as the technology layer for contracting long-haul capacity. The company states the mission of making road freight simpler and smarter, and of redefining, with data, the service standards of full-truckload transport in China.
Its intelligent logistics system, built on big data and artificial intelligence, intervenes across the whole freight transaction: smart price quotation, smart dispatch matching each order to the right carrier, transport execution and tracking, exception handling and settlement. According to its official website, this end-to-end digitalisation of the fulfilment chain raises on-time performance and cuts shippers' transport costs, with a capacity network covering the country's main cities and trunk routes.
Its customers include major parcel and e-commerce platforms, automotive and home-appliance manufacturers and consumer-goods brands, for which FOR-U acts as the technology layer for contracting long-haul capacity. The company states the mission of making road freight simpler and smarter, and of redefining, with data, the service standards of full-truckload transport in China.