Shanghai Kelaiti Jewellery Development Co., Ltd.
Jewellery and precious metal goods · Shanghai, Shanghai
About Shanghai Kelaiti Jewellery Development Co., Ltd.
CRD is the brand of Shanghai Kelaiti Jewellery Development Co., Ltd., a jewellery house founded in 1992 and specialised in natural diamonds, its name standing for the motto Choose Right Diamond. With its brand headquarters in Shanghai and an operations and research base in Shenzhen, the company has built a nationwide chain of stores and an official online shop with insured delivery across the country.
Its catalogue, as seen on its official website, is organised into diamond works and gold works: platinum and diamond bridal series, heritage-style gold collections, diamond-dotted gold and gift lines with pearls and coloured stones. Every diamond is selected under strict 4C criteria and accompanied by certificates from institutions such as GIA and IGI, with its own diamond purchasing centre in Antwerp, the world capital of the trade.
CRD combines the physical channel with services such as in-store trial appointments, wedding-ring customisation with engraving, authenticity checks through each piece's unique code and a customer hotline published on its website. Its positioning joins a true-love message with design drawn from art and architecture, including a design centre linked to Milan.
Its catalogue, as seen on its official website, is organised into diamond works and gold works: platinum and diamond bridal series, heritage-style gold collections, diamond-dotted gold and gift lines with pearls and coloured stones. Every diamond is selected under strict 4C criteria and accompanied by certificates from institutions such as GIA and IGI, with its own diamond purchasing centre in Antwerp, the world capital of the trade.
CRD combines the physical channel with services such as in-store trial appointments, wedding-ring customisation with engraving, authenticity checks through each piece's unique code and a customer hotline published on its website. Its positioning joins a true-love message with design drawn from art and architecture, including a design centre linked to Milan.